Creative Direction
With more than 15 years of experience leading brand and creative development across print and digital channels for higher education institutions and B Corps, I center brand strategy on authentic storytelling drawn directly from clients and stakeholders.
I’ve directed in-house creative teams and partnered with internal and external collaborators to lead rebrands and to translate diverse goals — from academic priorities to product launches — into cohesive visual and editorial narratives across formats, including websites, publications, viewbooks, digital campaigns, direct mail, and campus-wide communications — ensuring consistency while elevating brand identity and mission.
Brand & Creative Direction in Higher Ed
University of Southern Maine
A public comprehensive university that offers a broad range of undergraduate and graduate programs to over 6,300 students, serving the educational, economic, and cultural needs of southern Maine and the surrounding region.
A Visual Identity Rebrand
In my first year at the University of Southern Maine (USM), my department successfully led an update of the visual identity of the institution — working with our primary brand colors and base fonts to expand on our brand style. We launched a new recruitment suite of print collateral, and now are moving through the rest of our print and digital ecosystem to evolve the USM brand.
DIS Study Abroad
A Scandinavian Study Abroad Organization based in Copenhagen & Stockholm bringing over 3,600 students to study abroad annually.
The DIS Cookbook
As part of our 60th year celebrations at DIS, my team my team designed and printed a cookbook that shared Danish and Swedish recipes from our Homestays, faculty, and staff. We worked with a culinary artist who created the dishes and translated the recipes into American measurements. I managed the project – creating the layout overview, and project timeline. I edited the recipes and wrote content for the intros to each chapter and about local food traditions. See additional photos from the cookbook below.
We reused our recipes on the DIS blog as well.
DIS Catalogs
My team designed and created content for a semester and summer catalogs annually. The catalogs contain detailed academic content across hundreds course descriptions and program spreads, so a high level of attention to detail is given to assure accuracy. All photography used within the catalogs is done in-team by the Creative Design Manager or contributed our intern student photographers, DIS staff, and faculty.
The full annual project process was developed by my me - from plan and timeline, to stakeholder collaboration and editing rounds, to coordination with the printer.
See additional photos from various catalog samples below.
Other Graphic Examples with DIS
CIEE - A Global Exchange Organization
CIEE Teach Abroad Catalog/Magazine
While this piece is over a decade old at this time, it was one of my favorite branding and print project examples from my time at CIEE. The CIEE Teach Abroad Programs target an audience of adventurous college graduates that seek to work abroad teaching English.
See additional photos from the catalog/magazine below.
HEVEA
Danish B Corp lifestyle brand manufacturing natural
eco-friendly products for baby, homeware, pet & period
Amazon Product Listings
From text to UX design to design oversite, I worked with my team to redesign and optimize the product listings across our four ranges within our eco lifestyle brand - Baby, Period, Homeware, & Pet. We are designing listing images and A+ content across multiple global Amazon brand stores (and languages).
Other Graphic Examples with HEVEA
