I am a strategic leader with over 15 years of experience in creative direction, marketing and communication strategy, and project management. I have a proud history of leading a team of skilled and specialized staff that deliver ambitious media projects, international marketing campaigns, and dynamic communication plans.
My career path lies across industries - from higher education, to international exchange, to e-commerce.
My experience in staff management, creative direction, and strategic planning related to marketing and communications across many target audiences, allow me to translate my leadership skills and adopt quickly in any market.
Areas of Expertise
Brand Strategy & Creative Direction
Communication & Storytelling Strategy
Marketing Campaign Strategy
Team Leadership & Staff Management
Web, Blog, & App Strategy, UX & Content Development
Data-Driven Decision Making & Reporting
Content Writing (SEO & AI optimized, UX/mobile first, print short and long-form)
Content Editing
Video Production
Catalog and Print Production
Digital & Offline Advertising
Project Management
Amazon Strategy
Amazon Content Creation & Branding
Budget Management
Crisis Communications
Career Overview
Associate Vice President Marketing and Strategic Communications, University of Southern Maine
(Portland, Maine, USA. July 2025 - Present)
Senior Director of Marketing, Enrollment Communication and Brand Strategy, University of Southern Maine
(Portland, Maine, USA. August 2024 – July 2025)
Creative & Marketing Director, HEVEA
(Dragør, Denmark. June 2022 – May 2024)
Freelance Consultant - Claus Dalby and AWAKE Consulting
(Denmark. April 2021 – Oct 2021)
Director of Communications & Marketing, DIS
(Copenhagen, DK. Aug 2018 – Nov 2020)
Director of Marketing & Communications, DIS
(Copenhagen, DK. Jan 2013 – Aug 2018)
Director of Online Marketing, DIS
(Copenhagen, DK. Aug 2011 - Jan 2013)
Strategic Marketing Manager, CIEE
(Portland, USA. Aug 2008 - July 2011)
Marketing Coordinator,CIEE
(Portland, USA. Sept 2007 - Aug 2008)
Assistant Director, IFSA
(Wellington, NZ. Nov 2005 - July 2007)
Study Abroad Coordinator, IFSA
(Wellington, NZ. Jan 2005 – Nov 2005)