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      <image:title>Work - Creative Direction - A Visual Identity Rebrand</image:title>
      <image:caption>In my first year at the University of Southern Maine (USM), my department successfully led an update of the visual identity of the institution — working with our primary brand colors and base fonts to expand on our brand style. We launched a new recruitment suite of print collateral, and now are moving through the rest of our print and digital ecosystem to evolve the USM brand.</image:caption>
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      <image:title>Work - Creative Direction - The DIS Cookbook</image:title>
      <image:caption>As part of our 60th year celebrations at DIS, my team my team designed and printed a cookbook that shared Danish and Swedish recipes from our Homestays, faculty, and staff. We worked with a culinary artist who created the dishes and translated the recipes into American measurements. I managed the project – creating the layout overview, and project timeline. I edited the recipes and wrote content for the intros to each chapter and about local food traditions. See additional photos from the cookbook below. We reused our recipes on the DIS blog as well.</image:caption>
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      <image:title>Work - Creative Direction - DIS Catalogs</image:title>
      <image:caption>My team designed and created content for a semester and summer catalogs annually. The catalogs contain detailed academic content across hundreds course descriptions and program spreads, so a high level of attention to detail is given to assure accuracy. All photography used within the catalogs is done in-team by the Creative Design Manager or contributed our intern student photographers, DIS staff, and faculty. The full annual project process was developed by my me - from plan and timeline, to stakeholder collaboration and editing rounds, to coordination with the printer. See additional photos from various catalog samples below.</image:caption>
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      <image:title>Work - Creative Direction - CIEE Teach Abroad Catalog/Magazine</image:title>
      <image:caption>While this piece is over a decade old at this time, it was one of my favorite branding and print project examples from my time at CIEE. The CIEE Teach Abroad Programs target an audience of adventurous college graduates that seek to work abroad teaching English. See additional photos from the catalog/magazine below.</image:caption>
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      <image:title>Work - Creative Direction - Amazon Product Listings</image:title>
      <image:caption>From text to UX design to design oversite, I worked with my team to redesign and optimize the product listings across our four ranges within our eco lifestyle brand - Baby, Period, Homeware, &amp; Pet. We are designing listing images and A+ content across multiple global Amazon brand stores (and languages).</image:caption>
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    <lastmod>2026-03-16</lastmod>
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      <image:title>Work - Web Design &amp; Development - USM new subsite design</image:title>
      <image:caption>In 2025, we launched a new design for one of our subsites - the Arts here at the University of Southern Maine (USM) — working with our in-house team, we developed a new visual identity, updated our navigation and UX, and added engaging media to tell the story of the Arts at USM.</image:caption>
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    <image:image>
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      <image:title>Work - Web Design &amp; Development - Rebuilding the HEVEA Amazon Sites</image:title>
      <image:caption>Amazon offers HEVEA a global market to tab into, and in 2024, my team and I audited the current product offerings across global stores and worked country-by-country to fill out our inventory and rebuild the listings and their A+ content for over 200 product listings starting in the US, and then moving on to the UK, France, Germany, and Canada. In March 2024, we are launching new Brand Stores in each region with new UX, brand design, and content - the US has been the first to launch.</image:caption>
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      <image:title>Work - Web Design &amp; Development - Building the DIS Website Network</image:title>
      <image:caption>Working with the web design company Peytz &amp; Co, we launched a series of Wordpress websites across our audiences that could all work within a similar template and brand. I managed the start of the project, bringing on a Web Manager early on the in project to manage the technical side of the build, while I worked with the team on project management and building of the content. Our first and largest site, DISabroad.org, was the most dynamic of the templates – built in Wordpress for the primary target audience at DIS – students, their parents, and university advisors in the U.S. This site is draws together four backend sites (global, Copenhagen, Stockholm, and summer) and has a large amount of built-in intelligence networking the Program, Core Course, and Study Tour pages together dynamically, as well as to syllabi and faculty bios. It is built with not only the front-end user in mind, but the backend user as well – as our academic teams have administration rights in order to keep our syllabi and faculty bios updated on a regular basis. Once our main website had been launched, we had Peytz &amp; Co prepare a template for us to utilize for our additional websites in Denmark and Sweden for local audiences that utilized our brand, layout style, and navigational structure; but allowed us to build a new website unique to each audience in the local language.</image:caption>
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      <image:title>Work - Web Design &amp; Development - CIEE Teach Abroad Website</image:title>
      <image:caption>While this site is over a decade old at this time, it was one of my favorite branding project examples from my time at CIEE. The CIEE Teach Abroad Programs target an audience of adventurous college graduates that seek to work abroad teaching English. I worked with the program owner, in-house Web Designer, and an outside design company to fully rebrand and rebuild the content for the Teach Abroad Program in 2010/11, launching a new website and catalog design. Both web and print were designed to flow between the various Teach Abroad programs with easy-to-read information that allowed for quick comparisons between location placement options, as well as inspiring blog posts for each location showcasing what they have been ‘TAUGHT’ in the act of teaching others. The website was very innovative for its time with several interactive pages allowing users to search via a world map as well as Teach job filters such as payscale, housing inclusions, and other benefits. I acted as project manager and wrote all content as well as worked with the designers on UX, creative vison and developed all content. The website won second place in the 2011 Broderson Awards.</image:caption>
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    <lastmod>2026-03-17</lastmod>
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      <image:title>Work - Communication Strategy &amp; Projects</image:title>
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      <image:title>Work - Communication Strategy &amp; Projects - Inside the App Project</image:title>
      <image:caption>The DIS Navigate app was launched as part of the the communication centralization project I directed at DIS. It’s goal was to give students studying abroad for a semester or summer an individualized communication flow and access to targeted resource materials, as well as an online venue for community building based on each student’s location, housing, etc. The app build project spanned over a year in partnership with my department and stakeholders across the organization. See below for screenshots from within the app, and watch this instructional video for a tour of the app. Additionally, be sure to keep scrolling below for thrilling outcomes from the Fall 2021 semester!</image:caption>
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      <image:title>Work - Communication Strategy &amp; Projects - Insights from Fall semester 2021</image:title>
      <image:caption>• 100% adoption rate and high usage rate by students at the beginning of the term • Throughout the semester, there were almost 10,000 app opens and more than 1,000 users per week during normal weeks • DIS stakeholder feedback was that they saw high value in using the new app in order to meet students where they are at in a centralized space</image:caption>
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      <image:title>Work - Communication Strategy &amp; Projects - Engaging Streamlined Content</image:title>
      <image:caption>As part of our communication centralization audit, we asked students what information they needed to empower them towards a successful study abroad experience…and top requests were information on affordable local lifestyle tips, how to get around their new home city, targeted dietary need tips, etc. Our goal was to rebuild the resource content at DIS across our various platforms in the most efficient yet engaging way possible. And a key location became the DIS Blog where posts could supplement website content in a strategic way, as well as be linked to from the app based on each student’s unique resource needs triggered at key times throughout the semester/summer.</image:caption>
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      <image:title>Work - Strategic Marketing Campaigns - Campaign Conceptualization</image:title>
      <image:caption>In 2018, we planned a media-heavy campaign to target Homestay interest in Copenhagen for local families. We conceptualized out a campaign built from stories of students released in real-time throughout a semester. We recruited 10 student Homestay Ambassadors to work with my team on a set series of storytelling expectations. Each Ambassador would contribute a written and video interview sharing their perspective of living with their hosts, and then would work with us on variety of other projects including photoshoots with the group or with their Homestay, a giveaway event, instagram takeovers, etc. Content was then networked across city-wide advertising for Homestays here in Copenhagen, as well as targeted newsletter and social media campaigns with our enrolling student body to consider living with hosts. Below are some specific examples from across the campaign…</image:caption>
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      <image:title>Work - Brand Building Through Authentic Storytelling</image:title>
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